Chad's Story

Everything great is already inside you.

Chad is a born storyteller with an uncanny ability to connect on a deep, personal level with anyone, anywhere. Whether you meet him for minutes, hours, or days, you’ll remember him. You may think back on his deep voice, his welcoming handshake, his open smile, or his considerable height—but most of all, you will remember his energy.

After spending much of his life struggling with feelings of emptiness and unworthiness, this is a man whose mission in life has evolved into nothing less than contributing to the well-being of every human being he meets.

Every morning he gets out of bed and makes good on that promise. That commitment is at the core of every speech he makes, every trip he takes, and every page of Keep Telling Yourself.

About Chad's path

Everything great is already inside you.

Like a next-gen Tony Robbins, Chad comes from humble beginnings—an unhappy childhood, an unremarkable (at best) academic career, a long series of bottom-of-the-ladder service jobs, and a constant longing to be more and better.

When Chad eventually found career success—as the top new-home salesperson in the country over a stretch of multiple years—he did it by focusing on stories. Each time a family came into his realty office, he imagined the story they’d live out in their new home. In his words, “My mentality was Hallmark all the way.” Long before he defined the beautiful everyday moments of his own life as cannonball moments, he was dreaming them up for everyone he met. That enthusiasm was genuine enough to be contagious—and it translated into sales.

Going from strength to strength in his own quest for self-improvement, Chad started the Cannonball Mindset podcast in 2018. Now in its fifth season, the podcast has featured influential leaders from a broad spectrum of companies, industries, and walks of life, including Gary Vaynerchuk (Gary Vee, best-selling author and founder of VaynerMedia), Kara Goldin (founder of Hint, author, podcaster, and entrepreneur influencer), Chadd Wright (former Navy seal and influential keynote speaker), and many others.  The podcast garnered listeners, helped Chad make meaningful and valuable connections, and allowed him to further explore the topics that would become the foundations of his book.

It's all Chad's business

These are some of Chad Sanschagrin's business ventures.

Cannonball Moments

A consultancy that helps train sales teams, coach leaders, and run executive programs to  help  you achieve things you never thought you could.

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Cannonball Media

It's one thing to search what equipment you need. It's entirely different when it's us coming to your location to help you set up a temporary shoot for today, or a permanent one forever.

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New Home Sales Connection

Our mystery shopping programs provide simple, objective observations of your new home sales team through the eyes of professional, undercover shoppers.

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Follow Chad's journey

He loves nothing more than connecting with an audience, be it 1:1 or 1:10,000.

TESTIMONIALS

"Working with was a game-changer for us. Their creative team took our vision and turned it into an outstanding promotional video that exceeded our expectations. The professionalism and attention to detail were evident at every stage of the project. We couldn't be happier with the results!"

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Ronald Richards

"The team at truly understands how to bring a brand's story to life. From the initial consultation to the final edit, they were responsive, innovative, and incredibly easy to work with. The video they produced for our new product launch was a hit, and we've seen a significant increase in engagement across our social media channels."

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Jessica Robinson

"I was blown away by the commercial created for my boutique. They listened to my ideas and brought them to life in a way that was better than I could have imagined. The entire process was seamless, and their creative input was invaluable. Our new video has brought in so many new customers, and I can't thank them enough."

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Eleanor Pena

"Creating a training video with was an excellent experience. Their team was thorough in understanding our requirements and delivered a product that was clear, engaging, and professional. The video has become an essential part of our training program and has greatly improved our onboarding process."

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Jacob Jones

"We hired to cover our annual conference, and they did an exceptional job. The final video captured the energy and key moments of the event perfectly. Their team was professional, unobtrusive, and delivered high-quality footage that we will use for years to come. I highly recommend them for any event coverage needs."

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Ronald Richards